An m62 Success Story: Peter K
At m62, we love a success story from our clients. It makes us happy to know that we’re really helping our customers improve their results. Yet, if possible, it makes us even happier when we learn that we’ve helped someone who isn’t a paying customer improve their presentations. It really shows that what we do, and what we practise, works.
So this case study comes not from a client, but from an individual who came across our IP quite by accident – and has transformed the way he presents forever.
Tell us a bit about yourself.
My name is Peter. I am a professional civil engineer in the USA. I work at an international company providing consultancy, design, engineering and management services in the fields of infrastructure, water, environment, and buildings. My role is designing improvements to water and wastewater treatment facilities and pipe networks wherever water is used.
What made you decide to improve your presentations? How did you hear of m62?
It’s a personal goal of mine to be better at presenting. I frequently make presentations for work and for charity work. Doing so in a clear and memorable fashion would make my time more effective.
I heard of m62 because a co-worker attended an m62 training seminar. He was excited about its potential. I grabbed his copy of the book “Killer Presentations” he received at the seminar and began devouring it.
What differed about m62’s approach that appealed to you? Why did you decide to implement it?
m62 provided the strategy for relaying information and validated it with scientific, psychological, and statistical results. Most other presentation tips I’d previously assembled focused on the presenter’s approach physically; smile, eye contact, don’t have too many words on a slide, etc. This previous approach focused the presentation on the delivery. m62’s strategy, however, builds the presentation based on the most effective way the audience will glean and retain the information. This strategy intuitively seemed like the better approach.
I decided to give m62’s approach a shot. The results I experienced wouldn’t allow me to stop. I still haven’t stopped.
In what way/s did you implement m62’s approach?
I began to present my message systematically using memorable figures instead of text. In lieu of saying things like, “this slide is very busy but I’ll walk you through the information”, I began to tell the story and have the information appear where it fit into the message. This enabled me to be a conductor of the audience’s attention instead of repeatedly requesting it.
In one scenario I looked out over my audience and every person in the 45 member audience was making eye contact with me instead of eating their lunch!
What were the challenges you faced with m62’s approach?
Time. Applying the m62 approach takes more time up front. However, this approach quickly becomes a time saver because it drastically reduces the amount of delivery practice time required. I discovered talking points and slide transitions were easier to remember. This improved the confidence of my delivery.
I began to view the time required as an investment. Things were easier to recall, delivery was more confident, and the presentation was more effective. I found the improvements were well worth the investment. This time saving was compounded when I had to reuse a presentation months later.
What did you find most useful about m62’s approach?
The strategy on how to use figures to explain the point instead of “words-with-clip art” was groundbreaking for me. It helped to decode why previous presentations I’d witnessed were so memorable, and why other presentations were so horrible!
What was the main aim of your presentation/s?
The main aim of my presentations was to give a synopsis of a project’s history, present my recommendation for moving forward, and enable the audience to collectively decide to approve or revise my recommendation. Most of my presentations did not repeat.
Who were your presentations directed towards? Who was in the audience? Did you use the same presentation for multiple audiences?
My audiences were directed to managers and professional engineers. Most of these people had college degrees.
Occasionally I’d have the opportunity to reuse a presentation. This required very little alteration of the presentation and I was able to recall the presentation with very little practice.
Do you find it easier to explain your concept now?
Having an m62 style presentation makes explanations easier. In one example a client audience member interrupted my presentation as soon as I’d made my point with the statement, “Wow, could you be any clearer?” I hesitated before he reassured his sincerity by adding “You just logically walked us through all this [information] to the most logical conclusion!” I hesitated a second time; this time trying to tone down my smile.
Do you feel it has influenced sales/investment/audience behaviour?
This same audience (referring to the response to the previous question) collectively suggested I give a lunch presentation to others in their organization on how to give presentations.
The m62 approach definitely has made my presentations more effective. I assure you, I did not get these types of responses prior to using m62 strategies.
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