Client Spotlight: Nottinghamshire Healthcare NHS Trust

Monday, July 19th, 2010 4 comments

About the Company

Nottinghamshire Healthcare is one of the country’s leading mental health and learning disability service providers. The Trust provides mental health and learning disability services to the whole of Nottinghamshire.

Services currently provided by the Trust include:

  • Forensic Mental Health
  • Adult Mental Health
  • Alcohol and Drug Misuse
  • Mental Health for Older People
  • Child and Adolescent Mental Health
  • Learning Disability Services.

These services are provided in a variety of settings, from community psychiatric settings through to acute wards as well as offender healthcare in prisons and low, medium and high secure provision. The Trust manages two medium secure units, Arnold Lodge in Leicester and Wathwood Hospital in Rotherham as well as the high secure Rampton Hospital near Retford. The Trust provides services from more than 100 sites, with 6,000 staff.

Nottinghamshire Healthcare is committed to being recognised as the leading provider for mental health and learning disability services – locally relevant, nationally important.

Objectives

Nottinghamshire Healthcare had a specific bid to win new business. The opportunity offered was a big one, and they wanted to make sure that it had sufficient expertise in the presentation input, and that the presentation delivered was of a good professional standard.

The presentation was to be delivered to a mixture of commissioners, service users, and staff. The audience also featured potential customers for Nottinghamshire Healthcare, making them key stakeholders in the pitch. Yet it would be a combination of all audience members that would make the decision to buy. The presentation was delivered as the final stage of the bid process, and was to be the ‘icing on the cake’ of the proposal.

Paulette Johnson, Business Development and Marketing Lead for Forensic Services at Nottinghamshire Healthcare, commented:

We really wanted to demonstrate the organisation’s value propositions, and get across all of our information in the most effective way. For this, we knew that we needed to engage with an organisation that had real expertise in creating presentations.

Challenges

Nottinghamshire Healthcare had a presentation brief that met all requirements, and the organisation knew that it had the answers necessary to win the bid. Yet there was a lot of information to be communicated, and it was proving difficult to convey this information effectively. Organising the material and arranging it in a way that would help the audience comprehend and remember it was the biggest hurdle.

The wide range of audience members also meant that the information would have to be easily accessible to all of those listening. It was important to get all points across successfully to the pitch audience, without alienating one or more different groups within the audience.

Solution

m62 conducted a messaging consultation on the presentation brief, and identified what information was most vital to the audience. The information was then structured in a way that would enable the audience to absorb maximum information. The presentation content was split into logical sections, and the main message of each was emphasised via the use of animation, diagrams and images. This enabled the presentation message to be communicated effectively.

This messaging was then carried through to storyboard, before proceeding to the PowerPoint design itself. This ensured that at each stage of the presentation production process, the important information was being emphasised as much as possible, and everything was done to maximise audience engagement and recall.

Nottinghamshire Healthcare’s presenters also undertook m62 hard presentation skills training, which enabled them to feel more confident delivering a visual presentation, and helped them to get their message across in the most effective way.

Results

m62 produced a visually engaging presentation, structured and designed in a way that emphasised the presentation’s most important messages, and maximised recall of each point. This enabled Nottinghamshire Healthcare NHS Trust to convey all of the information they wished to the audience, and to do so effectively, ensuring that the audience absorbed as many points as possible.

The m62 training Nottinghamshire Healthcare presenters undertook also increased confidence and positively influenced team dynamics, so that the delivery on the day went smoothly.

Paulette Johnson, Business Development and Marketing Lead for Forensic Services at Nottinghamshire Healthcare, commented:

The presentation delivery went really well, and we were successful in winning the bid. The audience feedback was that it was the best presentation they’d ever seen, and that the information conveyed had been an influencing factor in comparing us to our competition. The audience really appreciated that we demonstrated what we’d actually be delivering for them, and that we were willing to really put the effort in.

Having m62 create a value proposition for us was very useful, and it is something we have utilised since – we have built on it and used it as a backbone for further campaigns and messaging. The training too proved really productive – our staff found it really useful that they were given a one to one coaching session within the training, and got a lot out of the final coaching workshop too. In fact, we were happy with the training and would consider booking it again for a different presentation.

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4 Comments to Client Spotlight: Nottinghamshire Healthcare NHS Trust

  1. #1

    Michael Schwartz

    2:37 pm, July 20th, 2010

    I would like to see some slide samples from the presentation.

    Showing is better than just telling.

    It also would tell your story more powerfully.

  2. #2

    Jessica Pyne

    2:40 pm, July 20th, 2010

    Thanks for the comment, Michael. As our case studies are written on client projects, it remains the client’s decision as to whether we provide an example of the slides for our website viewers. If you would like to see examples of our client work, why not take a look at our other case studies here.

  3. #3

    John Green

    3:14 pm, July 20th, 2010

    Similar comment to that posted by Michael Schwartz. Without showing some of the content the article is fairly pointless!

  4. #4

    Joby Blume

    5:41 pm, July 21st, 2010

    John – feel free to become a customer, and let us do a case study. Then, when we ask if we can share some of the slides we made for you, please say “yes”!

    We love showing off the work we do, but we always need our customers to give the go-ahead.

    Do we think the case study has value without the slides? Yes, we do, because it helps to explain how we work, and allows our customers to describe a project we worked on together in their own words.