Client Spotlight: Under Armour
Under Armour is a leading developer and distributor of branded performance apparel, footwear, and accessories. The Under Armour global headquarters is in Baltimore, Maryland, but it operates globally and has many international offices.
Under Armour approached m62 for help with an internal presentation to be delivered to stakeholders around the world. Under Armour faced a range of challenges with this presentation, so m62 worked with the company to produce a solution that would cater to its needs.
We decided to let Tony O’Neill, the UK & Ireland Director of Under Armour, tell you about the project himself:
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Cindy Simpson, Sodexo
I sincerely appreciate all your team did and the process defined by m62 that ensures focus on client value (benefits, not features) [...] Ultimately the outcome was fabulous. The final presentation helped us to tell a powerful story, “Why Sodexo?”, and why we were the best choice for our prospect. Both the presentation and coaching by the m62 team during practice helped to keep us focused and on track. The imagery did what we had hoped by evoking emotion and conveying our story in a way words could not.