NorthgateArinso Client Spotlight

Wednesday, April 29th, 2009 0 comments


m62 Brief:

To develop a sales presentation; produce an animated intro; run sales training for client’s national field sales force.

Client Profile:

NorthgateArinso is a global HR software and services consultancy that employs over 4,500 people, in 45 offices across five continents. The company’s main services include: workforce administration; payroll; recruitment; employment law advice; 24/7 HR helpline; outsourcing; competency assessments; time, attendance and resource needs analysis.

Prior to engaging with m62, NorthgateArinso’s corporate presentation was largely ignored by its sales team, as its members didn’t appreciate the true benefits of using PowerPoint to support the sales process. The proposition and brief were so compelling, m62 eagerly agreed to take on the challenge.

Overall the project ran like clockwork, taking only four weeks from the initial brief to the delivery of the training and the presentation.

During the last 12 months of running our business we have successfully grown new business wins by c.60%, but we’ve done it the hard way – primarily through increased activity. We were failing to significantly impact on our overall conversion rate – that’s why we engaged m62. m62 has been able to quickly interpret our proposition, understand, and articulate our values in a way we had not considered previously. The end result is not just a presentation: it’s a new approach, a new methodology and a new belief. We can now truly demonstrate the benefits of our service and our key differentiators.Gary Boyes, Sales Director, NorthgateArinso

“It’s fair to say that the team [members] were quite sceptical about the training and using the material as part of their everyday sales approach. All of the usual fears and concerns were raised during the first day of the training, but these fears soon changed to enthusiasm.”Delegate (anon)

Delegates’ feedback was overwhelmingly positive after the training.

m62 also produced a 90 second animation sequence for NorthgateArinso.

If you are interested in NorthgateArinso’s services and would like to meet one of their sales team, we would be delighted to help you to organise a meeting where you can view their new presentation.

Congratulations to all those involved and good luck to NorthgateArinso – we are sure this quarter will prove to be better than ever!

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