m62 FAQs

Can a better PowerPoint presentation really boost our sales?

Absolutely. m62 have observed the success rates of sales forces equipped with highly effective sales tools and seen, on average, a 30% increase in sales. Our STAT service for major pitch presentations has an 80% success rate, including the largest PFI project of its kind in history.

What’s the process for developing a presentation?

The first step is to determine that the messaging for the presentation is appropriate to meet the objective, then to create the storyboard of visuals that help to communicate those messages, before putting the slides through the studio and training on the finished presentation. Our dedicated project managers ensure that you are guided through the entire process and given opportunities to make changes and sign off on every stage of the development process, to make sure the final product is exactly what is required to achieve your objective – on time, and on budget.

How long does it take?

m62 are well aware that our clients frequently face short deadlines to produce presentations. Although our average turnaround time for a new project is around 3-4 weeks, depending on the scale of the job, we have the capacity to produce slides with 48 hours notice if required. In ten years of projects we have never missed a single client deadline. This can deliver an immense competitive advantage to you when time is short and the stakes are high.

Can I just pay for you to redesign my existing slides?

Yes you can, although if you are only concerned about improving the graphical appeal of the slides and not the actual effectiveness of the presentation, we recommend you use one of the many fine PowerPoint design agencies out there. You will get nice design at a much lower cost, but without consulting with us to make your messaging persuasive and your content visual and memorable, it will probably not be money well-spent!

Can you add sound and movies to the presentation to make it even more impressive?

Yes, we do provide a multimedia production service to create logo animations or short movies set to music. These pieces are carefully scripted and embedded at the optimum position in the presentation’s structure to overcome any latent skepticism and ensure the audience is predisposed to your point of view. Depending on the objective for the presentation, multimedia can make a big impact. However, inserting sounds or video clips can also be distracting and counterproductive, and we will advise you on how to use them sensibly and effectively.

How many bullet points can I have on a single slide?

Zero. Bullet-points are an ineffective way of presenting information. m62’s slides always use Visual Cognitive Dissonance™ – a psychological technique we have developed that uses diagrams and pictures that build up and change using PowerPoint’s animation effects.

How many slides should a presentation have?

This question can be misleading. Most of the presentations m62 produce contain 30-40 slides and are designed to be delivered in 25 minutes or less. That is the maximum length of time you can expect an average audience to pay full attention. We work with that attention span and the changing levels of attention when we write presentations to make sure the right messages are communicated at the right time. The length of time you spend on any given slide depends entirely on its content and its place in a sequence.

How do you know so much about presentation effectiveness?

m62’s approach to presenting is based on third-party psychological research into mnemonics, cognitive load theory, attention/retention processing and aesthetics, combined with expertise in sales processes and techniques. Over 10 years and seven thousand projects bear testament to the success of our methodology.