m62 engage

Tuesday, August 18th, 2009 0 comments

Imagine presenting to an audience that is actually listening!

  • Not checking Blackberrys
  • Not sending texts
  • Not writing notes.

How much more successful would your presentation be, if they actually paid attention?

m62 Intellectual Property: Visual Cognitive Dissonance


The human brain receives millions of pieces of data each day, you cannot process it all and so your brain automatically selects which information it is going to pay attention to. Information for survival tops the list with the fight-or-flight reflex (W Cannon 1920) but after this sets in a hierarchy of attention. The trick is to manipulate this to maximize your audience’s attention to make sure that they are paying attention to you, and not thinking about something else.

After over 7000 presentations and 160,000 PowerPoint slides m62 has developed a best practice model for gaining attention. We call it Visual Cognitive Dissonance and it has been demonstrated to massively increase both attention and by implication retention by audiences across every conceivable type and subject matter of presentation.


m62′s visualisation consultants know how to apply these techniques to improve the amount of attention you get in your presentations.

Book a 10-minute online demonstration of VCD in practice.

Watch a video of our CEO present an explanation of VCD.

Benefits of using m62 engage

  • Increased attention
  • Shorter presentations
  • More effective communication
  • Better audience recall

How it works?

Send us your presentation and we will provide a free online consultation with one of our consultants. They will give you an online presentation explaining how the use of Visual Cognitive Dissonance can dramatically transform the way your audience engage with you.

m62 process


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