• How much do you need your audience to remember?
• How do you choose the facts they forget and those they recall?
• How much more impact would you have if you could select what they remembered?
• What if your audience could repeat your key messages?

m62 Intellectual Property: Passive Mnemonic Processes

As long ago as the 1800s cognitive psychologists have known that while human memory has a large capacity it is unreliable and very selective. In short, we are not good at recalling facts. Try it now – write down the number of facts you can recall from the last television news program you watched.

Fact delivery rates in a TV news program are about 10 per minute, if you watched a 15 minute newscast you were probably exposed to 150 facts. How did you do?

Presentations are the same. 30 slides with 5 facts each means 150 pieces of information. How much do you recall? 10% or less?

Long before the psychologists understood what happened in the brain the Greeks understood how to nurture recall. At m62 we use a series of Mnemonic Techniques (Chunking, Rehearsal, Relevance, Association and Visualisation) to massively increase the amount of information that your audience recall, but more importantly to allow you to choose which information they recall and which they forget.

We call these techniques Passive Mnemonic Processes and if you have 10 minutes we’d like to demonstrate them in a short online meeting.

Benefits of using m62 recall

• More memorable
• More effective
• More engaging
• More impressive
• Quick
• Easy

How it works?

m62 messaging consultants meet with you to agree the key messages in your presentation. In a persuasive presentation these will be the reasons for change (or value proposition), in a training presentation the learning objectives. Then they will structure your message to maximize the audience recall of this information.

m62 process

Blow your audience away!

• Imagine a presentation that looks better than your competition’s.
• Think how it feels to know that when you step on to the stage; your presentation is going to look the best.

Professional PowerPoint design can make you and your organisation look impressive and sometimes that’s all it takes to make an impact.

m62 Intellectual Property: Objective quality standards

• Do you know what fonts work best on a slide?
• What’s the ideal font size for an on-screen presentation?
• What colours work best?
• Where does the audience look first?
• When should you use photography?
• When and how should you use diagrams? Video? Sound?
• What animations add value and which distract?

What if you had access to almost 10,000 presentations and over 250,000 PowerPoint slides, and details of which worked and which didn’t? Well you do…

m62’s design consultants know the answers to these questions and more.. if you can imagine it, m62 can make it happen in PowerPoint – but more importantly we can tell you if it will work, why it will work and if it won’t, what will…

If you can imagine it m62 can make it happen… on a PowerPoint slide

We call this collection of observations and rules our Objective Quality Standards and each presentation designer at m62 spends months studying what we have learnt from years as the world’s leading presentation development agency. Each presentation goes through a rigorous QC procedure that ensures adherence to our OQS.

Benefits of using m62 impress

• More impressive Presentation
• More effective communication
• Quick
• Easy
• Free consultation, No Obligation

How it works?

Send us your presentation and we will provide a free online consultation with one of our design consultants. They will ask you about the audience, the presentation and your objectives and then make slide-by-slide suggestions about how it can be improved.

m62 process

Then if you’re happy with the advice and the free no-obligation estimate they will work with you to develop an exciting, impressive revamp of your presentation.

Presentations can cost as little as £75 per slide and take as little as 24hrs to turnaround.

Book your free consultation now

Make sure your audience is paying attention!

Imagine presenting to an audience that is actually listening!

• Not checking Blackberrys
• Not sending texts
• Not writing notes.

How much more successful would your presentation be, if they actually paid attention?

m62 Intellectual Property: Visual Cognitive Dissonance

The human brain receives millions of pieces of data each day, you cannot process it all and so your brain automatically selects which information it is going to pay attention to. Information for survival tops the list with the fight-or-flight reflex (W Cannon 1920) but after this sets in a hierarchy of attention. The trick is to manipulate this to maximize your audience’s attention to make sure that they are paying attention to you, and not thinking about something else.

After over 7000 presentations and 160,000 PowerPoint slides m62 has developed a best practice model for gaining attention. We call it Visual Cognitive Dissonance and it has been demonstrated to massively increase both attention and by implication retention by audiences across every conceivable type and subject matter of presentation.

m62’s visualisation consultants know how to apply these techniques to improve the amount of attention you get in your presentations.

Book a 10-minute online demonstration of VCD in practice.

Watch a video of our CEO present an explanation of VCD.

Benefits of using m62 engage

• Increased attention
• Shorter presentations
• More effective communication
• Better audience recall

How it works?

Send us your presentation and we will provide a free online consultation with one of our consultants. They will give you an online presentation explaining how the use of Visual Cognitive Dissonance can dramatically transform the way your audience engage with you.

m62 process