The Art of Visualisation – Further Examples

As we discussed last time in our article ‘The Art Of Visualisation’,  the idea of using images, diagrams and animation can be a powerful way to more effectively communicate messages within a presentation. This article looks at three further examples of how messages can be communicated in an engaging, memorable and effective way using visualisation as the cornerstone to achieve this.

Visualisation Example Diagram

This visualisation demonstrates the power of using a diagram in a presentation rather than text and bullet points.

Visualisation Example Timeline

This example reveals how events over time can be more effectively displayed in a timeline format.

Visualisation Example Bar Chart.

This slide uses a bar chart to demonstrate how data can be presented more effectively

Effective Presentation

As before, by combining a core message, with simple (but not necessarily basic) diagrams built up with animation, presentations and concepts can be better understood by your audience and more memorable for longer periods.

The last in a series of four episodes of the Killer Presentation Series, this edition focuses on how using the right visuals makes your presentation engaging and memorable.

We all know that a picture is worth a thousand words, but despite this many people still insist that text and bullet points are the way to convey information in our presentations. Pictures can form a much more powerful way of communicating, but to be successful, we need to ensure that we use the correct pictures, to convey the correct message.

Core Message

When creating a visual presentation, think first about what message you are trying to convey. Ask yourself ‘What am I trying to communicate with the slide?’ Does the audience require any supporting information to be able to understand your main theme and how could this be incorporated? Once you have your core information, we can then think about the kinds of images that might best depict this. In the example, we show how text can be translated into images to communicate much more quickly and much more effectively with your audience.

In PowerPoint we have the ability to use a series of images or diagrams, built up over time with animation, to convey messages that are much more complex than a single still image will often allow. It is important to remember this when looking for the visual clues in your message to build your visual slide.

Visual Clues

Within your message, there will be visual clues that help to identify the most appropriate visual to use to explain your point. If the message we need to convey is describing a process, one example of a visual clue is to show the process mapped out in each stage, showing any forward or reverse relationships between each stage in the process. Using a process map to describe the process, rather than text, we can not only show the detail of each stage in the process, but very quickly and effectively demonstrate to your audience when each stage occurs and whether there are any relationships between the stages.

Visual clues can give us the structure of entire slide, like the process example above, where we want to demonstrate each element of a process in relation to the other elements. If we wanted to convey events over time, we might use a timeline visual to do this. If we had a data set in which we wanted to compare values of various elements, a bar chart would do this well. These are all examples of where the visual clue combines all the points of information that we want to communicate and the resulting graphic forms the structure for the entire slide. However, in many instances, there is no single answer and so instead we look for the smaller visual clues contained within the message we are communicating and string them together to create a sequence of visualised information. Examples of this include active phrases like ‘growing’, ‘shrinking’, ‘changing’, ‘closer’, ‘farther’ and ‘transitioning’. With these examples, it is animation that is the key to bringing these visual clues to life within our slide sequence.

Animation

If a picture is worth a thousand words, an animated slide is worth at least ten thousand words. The art of animation is so rarely used to develop presentations and yet it has the potential to add an enormous amount of value. Using animation, the process can be built up in chunks small enough for the audience to assimilate. Each element of the process can be introduced, explained and then placed into the bigger picture. The audience can be guided through each stage at a pace to suit them, ensuring uptake of the individual portions of the message and so therefore, ultimately, the whole message. Animation also allows us to highlight various elements of our basic process diagram, providing additional information on specific elements of the process. We can use this to highlight links between various elements or links back to previous pieces of information earlier in the presentation – or of things yet to come.

Effective Presentation

Combining a core message, with simple (but not necessarily basic) diagrams, built up with animation will lead to your presentations and concepts being better understood by your audience and more memorable for longer periods.

Here, we consider how PowerPoint, animation, and appropriate visuals allow information to be presented effectively. Tufte – eat your heart out?

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Napoleon’s March to Russia – Minard Re-Imagined

This example shows how to find the visual behind a slide full of bullet points. It isn’t as easy as it looks.

Visual Cognitive Dissonance is a technique m62 use to counter the effect of Death By PowerPoint.

When presented with visual information, the audience block out the presenter while they assimilate the information. There are four possible outcomes from this process:

1. I don’t understand this
2. I understand this and I strongly agree
3. I understand this and I strongly disagree
4. Yes. So what?

The first 3 outcomes are useful to the presenter and the last is a predictor of boredom. Finding content that polarises audience opinion (options 2 and 3) is difficult and dangerous. Which leaves us with the first one, “I don’t understand this”.

At m62 we have designed over 6500 presentations and in excess of 225,000 PowerPoint slides and the one thing they have in common is that they do not make complete sense until the presenter either builds or explains them. This is Visual Cognitive Dissonance in practice.

Visual Cognitive Dissonance is a way of arousing the Reticular Activating System (RAS) in the brain, it compels the audience to engage with the presenter, which lets face it is a good start for a presentation.

When presenting a flowchart in PowerPoint, many people forget to make use of animation. Instead of building the flowchart gradually, the entire thing is placed on screen – either because the slide designer is more used to working in print, or sometimes because the person designing the slide doesn’t know how to use animations in PowerPoint.

The effect is better if PowerPoint flowcharts build gradually, controlling the way information is presented to the audience.

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Thinking of how to display complex ideas in your presentation can be difficult. But, once you manage it, a simple visual can vastly improve your communication.

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The basic process m62 outline for those new to visualisation is to shorten language, group information, put into the right sequence, look for visual clues, think about how the material could be presented by a presenter, and then build the slide.

Shows some examples – giving a beginners guide to visualisation for those wanting to produce visual presentations. The process works for Japanese slides too!