Marketing Presentation
Your staff don’t all design their own packaging. They don’t all write their own websites. They don’t all run their own advertising campaigns. But they most likely do produce their own PowerPoint presentations.
Months of R&D go into a new product. Weeks running the press campaign. Then who produces the marketing presentation for the launch event? Your assistant? Your graphic designer?
Years go into building a brand. Defining a marketing personality. Creating an experience. And then who controls the presentations your staff deliver? Marketing? Sales? Anyone?
Your next marketing presentation doesn’t have to be text-heavy. It could be visual and dynamic – perfectly aligned to your brand. Instead of guessing what works in marketing presentations – read the resources below.
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Visuals instead of Bullet Points
20th October - Text heavy slides make presenters irrelevant. Use visual charts, diagrams, and graphs instead. This example shows how to find the visual behind every slide of bullet points.Presentation Theory
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4D Presenting
20th October - Presenters should control the timely control of information on screen in order to captivate the audience. Present in 4D so that the audience don’t know if slide or presenter is leading.Presentation Skills
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Memory Techniques
15th October - People use memory techniques to remember information. By delivering information in a presentation in ways that are easy to remember, information recall rates can be lifted.Presentation Theory
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Presentation Zen
12th October - Presentation Zen has made a significant impact on the way some people present. But, is it possible to convey complex information with a series of stock photos and slide titles?Presentation Book Reviews
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Product Lifecycle
28th August - Download for free our product lifecycle PowerPoint slide. Re-formulating and relaunching a product extends the product lifecycle by keeping consumer interest high, thereby maximising revenue.
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Benefits of Leasing
13th July - This benefits of leasing slide demonstrates to a potential customer why leasing gives them better value and better financial control than outright purchasing, giving them a more manageable way to buy from you.
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Beyond Bullet Points
1st July - Bullet points don’t work. The audience read silently, and ignore the presenter. Messages are forgotten. Move beyond bullet points for an effective presentation.Presentation Theory
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Sales vs. Marketing
15th June - Business to business will get you in the customer’s door, but won’t make the sale. Clear sales messages are needed to help influence buyers.Presentation Theory
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Sales Psychology and Presentations
1st June - Sales presentations should evolve in a way that outlines features, sets out benefits clearly, and then tries to persuade the audience that these benefits can be delivered.Presentation Theory
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Joe McGuinness, Framework FinancialThe finished presentation was impressive and professional looking. m62 replaced the text with graphics, which really helped to emphasise our message. It really works well to present now. We have had nothing but positive feedback, and the presentation has helped us to win several bids.
