Graphs
Our designers spend all day, every day designing world-class slides. Here, we share some of our expertise.
Presenting a Graph
Limits to available resolution and problems with distortion mean that for display of complex data for detailed discussion in educational settings, the printed page works best. Graphs are used in PowerPoint to reinforce an argument, or to draw out a conclusion – not to talk endlessly about the figures.
To use graphs in PowerPoint to justify your value proposition first construct the graph to help make your case. Eliminate unnecessary detail and consider switching to a comparison frame to help make your point – for example before/after, without/with, or competition/us.
Build the slide by bringing in the axes. Explain what the slide will show, and how.
Add the first data set (e.g. ‘before’, ‘without’, ‘competition’) and explain it.
Add the second data set (e.g. ‘after’, ‘with’, ‘us’) and explain it.
Add in the comparator (e.g. illustrate the gap in performance) and explain it. Use dfferent terms to that which appear on the slides (e.g. from “$12 million more per annum” to “$1m more each and every month”), as this helps reinforce the point.
Draw a conclusion.

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