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Benefit Statements
Presenting effectively is about more than just soft skills. Body language and tone of voice alone cannot disguise an awful presentation. The most effective presenters work seamlessly with visuals for maximum impact.
Innovex
Techniques for keeping the audience focused with appropriate visuals and appropriate delivery
Linegraph
Techniques for keeping the audience focused with appropriate visuals and appropriate delivery
Presenting a Value Proposition
A value proposition will contain statements of advantages or benefits. When presenting a value proposition, it is important to tease out the full benefits of the proposition to the prospect - use phrases that help to make benefits explicit.
Phrases that bring out the benefits in a value proposition include the following:
“… which means that…”
“…and so you will be able to…”
“…and so you will benefit by…”
“…meaning that you…”
