On-Demand Presentation Tips
On-demand presentations offer a new way to conduct business. One on-demand presentation can be watched by thousands of people, whenever and wherever is most convenient to them. Producing one presentation that can be viewed time and again, in a manner that is likely to receive far more views, allows organisations to be more productive – at a significantly lower cost.
But when you’re delivering your message to that many people, it’s even more important to ensure that you deliver it just right. On-demand presentations have different requirements to face to face presentations – so what are the best tips to follow when producing an on-demand presentation?
- Have an enticing cover slide. When used as a graphic to link to the presentation, this is the point at which audiences you are trying to reach will decide whether or not to click play – an exciting, enticing, cover slide can persuade audiences to listen to your message, while a drab, dull slide will simply be overlooked.
- Engage with your visuals. If we’ve said it once, we’ve said it a thousand times: real visuals are far more engaging for the audience, and are far more effective at getting attention than slide after slide of bullet points. This is even more important when trying to engage remote audiences – especially in on-demand situations, when the presenter’s audio isn’t live.
- Record Narration. Don’t just presume that slides will be enough – the slides shouldn’t have text on them anyway. Information is far more effective when it is received via dual channels. Audiovisual information is far more likely to get the audience’s attention – so don’t waste this opportunity by writing out your information – you could have just sent an email!
- Keep it short. Audience attention spans are limited at the best of times, and here a short, snappy ad that will get them interested and leave them wanting more is the best option. Too long, and audiences will tune out.
- Keep up the pace. The biggest challenge facing presenters in on-demand presentations is how to keep a remote audience fully engaged. Using animation helps, but slides should be adapted for these situations. We recommend ensuring that there is a new animation at least every 15 seconds to keep audience attention levels high.
- Use designed slides. In an internal communications presentation, a drab template with a few basic visuals might suffice. In a customer-facing presentation, you want to look as professional as you can. The ROI for design on on-demand presentations is actually significantly greater, as presentations are shorter and contain fewer slides – but are seen by a larger number of people. Create the best impression you can, and your prospects will see you as a more reputable seller.
- Include questions. If there’s something you’d like to know about your audience, don’t just guess – ask! Include questions in lead nurturing presentations to determine what aspect of your business the lead is most interested in, or in the sales cycle to enable prospects to choose next steps. Perhaps most useful, questions can be included in training modules to test the audience’s retention of subject matter – so you can ensure your modules are effective, and your trainees have taken everything fully on board. Don’t, however, just ask questions for the sake of it. Ask too many, or demand irrelevant information, and you risk alienating your audiences.
- Follow up. Don’t just send and leave it. The on-demand presentation is a valuable tool, and when used correctly it can be incredible. If you can track the presentation’s viewing data, you will have extremely valuable information that can be used to further your marketing efforts. With information about a lead, your sales people know who to focus their efforts on – and when.
Want to know more about how on-demand presentations can be used? Read our on-demand presentations description to find out more.
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Stuart Buckley, CEO and Founding Partner, Calltracks Ltd
We delivered the presentation to our majority shareholders today, and they were speechless, blown away. It’s almost unheard of, isn’t it – a presentation that’s actually interesting? We really stand out now – which is what we set out to do.