Video Presentation Tips
Video is being embraced worldwide, and many organisations are now turning to video presentations to engage remote audiences. Presentations that can be delivered worldwide, and in an engaging format – what more could businesses want? But, as with anything, there are best practices to follow. And these should be taken into account before you get any content up on the screen.
1. Purpose. Before anything else, think about what you want to achieve with your presentation. Why are you recording this video? What are its objectives? This should be the first consideration in any presentation, and a video presentation is no exception.
2. Platform. How will you be using this video? What is its purpose? This should give you an indication of the type of platform you want to use. Maybe you want to embed it on your site. Maybe you want it stored privately somewhere so that only those granted access will be able to view it. Maybe you want to put it on YouTube in the hope it will go viral. At any rate, this is something you really need to think about – before you start recording.
3. Technology. What technology are you using to record? This consideration defines how you’ll answer the following questions. Different technologies require entirely different approaches, and making this decision first is paramount. Voiceover PowerPoint presentations lack engagement, and green screen is difficult, expensive and time-consuming to produce. Our new view62 service offers an alternative solution.
4. Position. Think about where the presenter will stand. The best video presentations feature the presenter standing in front of his or her slides. The presenter needs to be able to interact with her content, but she also needs to stand in the way of content being delivered. Sometimes it may be appropriate to leave space for the presenter; sometimes she might be able to stand in front of content that has already been delivered as she focuses on the next stage. This is an integral part of the design process and should really be considered at the storyboard stage.
5. Contrast. Recording a video presentation is very different to presenting one live, and different rules apply depending on the technology and platforms you’re using, as well as things like lighting conditions on the day. Check that your colour schemes are optimised for whatever technology you’re using.
6. Rehearse. Just because you’re not presenting to a live audience, it doesn’t mean you can get away with not rehearsing! Having to use 30 takes to complete your recording is not practical. Practise beforehand, as if you were delivering to a live audience. It will also help you be more engaging.
7. Audience. If you are struggling to be sufficiently engaging when presenting to an imaginary audience, then don’t! Arrange to have an audience in the recording studio. Some presenters feel much more natural with people actually sat in the room with them. Try out a few different scenarios and see which you feel more comfortable with.
8. Length. With any presentation, audience engagement should be a high priority. In a video presentation, this is even more important. In most cases when it comes to length, the answer should be to keep it as short as possible. Try to stay under 2 minutes for teaser videos, 10 minutes for explanatory videos, and 30 minutes for webinars. There are ways to promote interaction within webinars such as asking questions and holding polls – but don’t use this to compensate for an overly and unnecessarily long presentation.
9. Tracking. How are you going to follow the success of your video presentation? Are you relying on YouTube’s Analytics, or do you want a formal system in place that requires a login so you can see exactly who watched your presentation and when? Depending on the usage, you might want to use a more sophisticated platform such as Kulu Valley.
There are many other best practice tips to follow when it comes to presentations in general – things like using Visual Cognitive Dissonance or memory techniques such as Passive Mnemonic Processes to engage audiences and help them remember your key messages, and of course using visualisation – but we won’t go into all that now. Just remember your message and the objectives of your presentation, and then answer all the above questions with this in mind.
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Fin Farrelly, Marketing Manager, Airedale
m62 was the only agency in the market that would analyse our information with fresh eyes and look at our presentation from a psychological perspective. There are other agencies out there, but no one else who really strives to make presentations truly more effective, and not just prettier.