Should I use bullet points in my presentation?

Tuesday, July 30th, 2013 0 comments

Bullet_ThumbnailNo. Categorically, no.

We’ve been through this several times, but there really is no excuse any more.

I know, I know, there are reasons you’ve considered using bullet points. Arguments like these:

“But it’s so much easier to prepare.”
“It’s easier for the audience to read.”
“But I’m using the rule of six.”

And so on and so forth. But all of these arguments are invalid. Bullet points don’t work, in whatever shape or form, and we have the research to prove it.

We can also outline the reasons, the first and foremost being that audiences can’t read and listen at the same time.

Spreading your bullet points out over different slides doesn’t work either. Putting one point on each slide simply spreads out the torture. It doesn’t meet the fundamental criteria that slides should not make sense without the presenter.

So what should you do instead?

Use visuals. Images, diagrams and animations all combine to convey your message visually and effectively in a memorable way. Your audience will thank you – and your presentation will be far more successful, as your message will be understood and remembered.

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