There are many reasons for you to record your presentation as a video. You might want people to be able to watch it over and over again. You might want it to be easily accessible by people who can’t attend your presentation live. Or you might want to put it online and hope that it gets as much exposure as possible – you might want it to go viral.
Of course, getting something to go viral isn’t as simple as saying ‘let’s make a viral presentation’, producing it as a video, and sticking it on YouTube. Making anything go viral is often more a stroke of luck than anything else, and while you can follow certain tips to give your content the best possible chance, once it’s made and you’ve done the initial launch, it really can be just a case of sitting back and crossing your fingers.
As for the tips – the same rule applies for most presentations. Predominantly, that rule is relevancy.
- Why are you making this presentation? If you don’t have a clear idea what you want to achieve from giving this presentation worldwide exposure, then you’re missing the point. The point can simply be, ‘to get us better known’ – that’s fine. Just make sure that’s what the point is!
- What do you want people to do? And what do you want your viewers to do after they’ve viewed your content? Do you want them to sign a petition? Purchase your product? Have a call to action, even if it’s just a link back to your website.
- Think about your platform. What are you putting it on? Is it easily shareable?
- How are you advertising it? By definition, content goes viral by word of mouth, but how are you going to let those first few people know about it?
What makes a presentation go viral?
Those for good causes are often the ones to go viral, as simply by watching and sharing the video you could be on your way to creating a viral presentation. (Have a good cause you want to promote? Apply for love62.)
- It’s got to be in a good format. Make it easy and engaging to watch.
- By definition, people have to share your content. Why will they want to share it?
- Have a hook, an interest. Make it something that people will want to watch – and want their friends to watch.
- Length. Don’t make it too long. 2-3 minutes is a great length – people have short attention spans, particularly online!
- Strong emotion. If you don’t inspire this, you’re not going viral. This can be funny, sad, inspirational – whatever the reason.
Ultimately, it’s not an exact science – a lot of it is done on luck. But before you begin, really think about why you want your presentation to go viral. What do you want to achieve?
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Edward Balchon, Malcolm Pirnie
Working through the questions and undergoing a process of laying our presentation bare to the experts at m62 was a hugely beneficial process. It enabled us to clarify numerous points in terms of how they are received, which ultimately has led to an end result which suits a far broader range of audiences.