Presenting a Graph
Graphs are used in PowerPoint to reinforce an argument, or to draw out a conclusion – not to talk endlessly about the figures. Limits to available resolution and problems with distortion mean that for display of complex data for detailed discussion in educational settings, the printed page works best.
Use graphs in PowerPoint to justify your conclusions. If you want to discuss figures in-depth, use a handout.
Construct the graph to help make your case. Eliminate unnecessary detail and consider switching to a comparison frame to help make your point – for example before/after, without/with, or competition/us.
- Build the slide by bringing in the axes. Explain what the slide will show, and how.
- Add the first data set (e.g. ‘before’, ‘without’, ‘competition’) and explain it.
- Add the second data set (e.g. ‘after’, ‘with’, ‘us’) and explain it.
- Add in the comparator (e.g. illustrate the gap in performance) and explain it. Use dfferent terms to that which appear on the slides (e.g. from “$12 million more per annum” to “$1m more each and every month”), as this helps reinforce the point.
- Draw a conclusion.
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José E. Casillas, Sr. Sales Executive, Kaiser PermanenteThe m62 seminar was by far the most challenging sales presentation training I have undertaken in my nearly 20 years in sales and marketing, but it was also the most rewarding.