Sales Presentation Skills
Presenting sales presentations involves presenting benefits not features. Go beyond the obvious, to tease out the underlying benefits in the information you present. These presentations show you how.

Sales Presentation: Interaction
18th February - More sales presentation advice for those in B2B sales. Tips on how to interact and engage with your audience, handle Q&A, and get results.

Sales Presentation: Delivery
10th February - In the fourth part of our sales presentation series, we look at delivery. Tips on maintaining the correct style; handling questions; and securing the deal.

Presenting Benefits
26th June - Build information slowly, and at the end, be certain to graphically and verbally bring out benefits. Make sure that information is presented in a way that brings out benefits for the audience.

Presenting Benefit Statements
25th June - How to use data in a way that shows benefits from a case study. This graph shows prescribing rates for a drug, both before and after an outsourced sales team were put in place.

Presenting Features and Benefits
24th June - When delivering a sales presentation, it is important to make sure that your audience understand the benefits that you are offering them. A technique that works well is a feature - benefit switch.
Malcolm Smith, Burgis & BullockThe whole process was quick and easy. We’ve gone from using bullet points to using graphics in many different ways, to illustrate our messages. It’s a nice feeling to get up to present with slides that are more professionally produced.