Presenting Benefits
Using graphs to powerful effect by showing before-and-after. Build information slowly, and at the end, be certain to graphically and verbally bring out benefits.
In this example, the benefit is shown by comparing sales results with, and without, a service.
The general point here is not about how to show graphs, but about making sure that information is presented in order to bring out benefits for the audience.
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Celia De Olivera, PowerPoint International Programme Manager, MicrosoftFor the first time I didn’t have to read the bullets, which made me feel more comfortable with the presentation. That’s brilliant!
