The business world is changing. Outbound sales are high cost for low effectiveness. The marketplace is saturated, and prospects now expect to find their own information, and make their own decisions. So how can your salespeople engage with prospects in this day and age, when they don’t even think that they need you?
Sales 2.0 involves using a range of different media to engage with prospects, building productive, rewarding relationships. Utilise the new technologies available to provide your prospects with the information they need, and offer them support when they are ready – and sales will become quicker, easier, and much more cost-effective.
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