Timing - 4D Delivery
If everything a speaker is going to say is already written up on a slide, the audience will read the slide and ignore the presenter. No amount of presentation skills training will get around the fact that the slides are undermining the audience. Effective slides use animations to control the flow of information.
4D Delivery
Presenters should control the timely control of information on screen in order to captivate the audience.
Presenting a Graph
Limits to available resolution and problems with distortion mean that for display of complex data for detailed discussion in educational settings, the printed page works best. Graphs are used in PowerPoint to reinforce an argument, or to draw out a conclusion – not to talk endlessly about the figures.
To use graphs in PowerPoint to justify your value proposition first construct the graph to help make your case. Eliminate unnecessary detail and consider switching to a comparison frame to help make your point – for example before/after, without/with, or competition/us.
Build the slide by bringing in the axes. Explain what the slide will show, and how.
Add the first data set (e.g. ‘before’, ‘without’, ‘competition’) and explain it.
Add the second data set (e.g. ‘after’, ‘with’, ‘us’) and explain it.
Add in the comparator (e.g. illustrate the gap in performance) and explain it. Use dfferent terms to that which appear on the slides (e.g. from “$12 million more per annum” to “$1m more each and every month”), as this helps reinforce the point.
Draw a conclusion.
Presenting a Quote
“A quotation is what a speaker wants to say, unlike a soundbite which is all that an interviewer allows you to say.”
Tony Benn (b. 1925)
Build the slide with heading and client logo.
Explain the relevance of the quote.
Build the slide by bringing in the actual quote. Turn to the screen and silently read the quote to yourself. The audience will be slower than you.
Turn to the audience, and when they indicate they have finished reading by looking at you, talk about whom the person who gave the quote is, and why their opinion counts.

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