Presentation Theory

Our studies of over 3000 people reveal that on average, bullet-point slides yield a 15-20% recall of information after just an hour. Yet most presentations are given in this ineffectual, way. It is possible to use PowerPoint to communicate effectively, but only by using the tool in a more considered way.

Effective presentations are about clear communication. To present well, we need to understand when and why to use visual aids, what audiences are looking for, and how to make our messages stick. Presentations work well when slides and presenter work together – seamlessly delivering the right information, at the right time, to captivate the audience.

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The Ultimate Guide to Sales Presentations