Presentation Theory
Our studies of over 3000 people reveal that on average, bullet-point slides yield a 15-20% recall of information after just an hour. Yet most presentations are given in this ineffectual, way. It is possible to use PowerPoint to communicate effectively, but only by using the tool in a more considered way.
Effective presentations are about clear communication. To present well, we need to understand when and why to use visual aids, what audiences are looking for, and how to make our messages stick. Presentations work well when slides and presenter work together – seamlessly delivering the right information, at the right time, to captivate the audience.
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The Presentation Secrets of Steve Jobs
17th November - Carmine Gallo’s guide talks us through the former Apple CEO’s distinctive presentation style. But is it possible to capture his passion and flair? Presentation Book Reviews
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The Power Of Diagrams
26th October - The power of diagrams to communicate has been realised through the ages. Can you make use of this power in your presentations?Presentation Theory
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Moonwalking with Einstein
13th October - Moonwalking with Einstein by Joshua Foer is an exciting account of the author’s experience with memory training in preparation for the US Memory Championships.Presentation Book Reviews
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Presentation Images
25th July - Presentation images are essential to an effective presentation, but the wrong ones can be distracting. What images should presenters use in their presentations?Presentation Theory
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resonate
18th July - Nancy Duarte’s resonate follows on from her success with slide:ology. How does her storytelling approach lend itself to presentations?Presentation Book Reviews
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Presentation Graphs
20th June - Presentation graphs can demonstrate data in a visual, engaging way. We outline the most popular types of graph, and when and how they should be used.Presentation Theory
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PowerPoint Handouts
28th February - PowerPoint Handouts – Should you or shouldn’t you? We take a look at the pros and cons of distributing handouts, and share our best practice guidelines.Presentation Theory
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Thinking Visually
15th February - Thinking Visually by Malcolm Craig sets out diagramming techniques in a theoretical way. How useful are these ideas for producing presentations?Presentation Book Reviews
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10 Things The World Cup Bids Teach Us About Presenting
23rd December - What can we learn about winning a pitch from the presentations delivered to FIFA for the right to host the 2018 and 2022 World Cups?Presentation Theory
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Fin Farrelly, Marketing Manager, Airedalem62 was the only agency in the market that would analyse our information with fresh eyes and look at our presentation from a psychological perspective. There are other agencies out there, but no one else who really strives to make presentations truly more effective, and not just prettier.
