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Presentation Theory
On average, bullet-point slides yield a 15-20% recall of information after just five minutes. Yet most presentations are given in the same, ineffectual, way. It is possible to use PowerPoint to communicate effectively, but only by using the tool in a more considered way.
Effective presentations are about clear communication. To present well, we need to understand when and why to use visual aids, what audiences are looking for, and how to make our messages stick. Presentations work well when slides and presenter work together - seamlessly delivering the right information, at the right time, to captivate the audience.
Presentation Theory
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Bullet Points?
Bullet points don't work. Visuals should be designed for the audience, not as prompt for the speaker.
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Beyond Bullet Points
Text heavy slides make presenters irrelevant. Use charts, diagrams, and graphs instead. This example shows how.
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Presentation Length
Structure presentations in line with research into audience attention levels in order to maximise impact.
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Sales Psychology
Benefits are only effective if they are believed. Make relevant claims, and justify them persuasively.
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Sales Presentations
Structure sales presentations with benefits stated early, when attention levels are high. Does your company do this as badly as most?
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Presentations & Teaching
Presentations for teaching must be built on shared foundations. How do you test audience understanding?
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Visuals not Bullets
Replace bullet points with high-impact visuals to support presentation effectiveness. Some visuals are used frequently, and work well.
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Visualisation
Behind every boring slide, lurks a clear and engaging visual. How should complicated ideas be communicated visually?
