Our studies of over 3000 people reveal that on average, bullet-point slides yield a 15-20% recall of information after just an hour. Yet most presentations are given in this ineffectual, way. It is possible to use PowerPoint to communicate effectively, but only by using the tool in a more considered way.
Effective presentations are about clear communication. To present well, we need to understand when and why to use visual aids, what audiences are looking for, and how to make our messages stick. Presentations work well when slides and presenter work together – seamlessly delivering the right information, at the right time, to captivate the audience.
1st September - So many presentation tips, and so many of them wrong. We highlight 10 presentation tips that suck, and explain why. Presentation Theory
20th August - When writing a sales presentation, focus on the audience; choose messages carefully; make the most important sales messages memorable; and use a pen, not PowerPoint.Presentation Theory
4th August - The corporate presentation, or credentials presentation, is hard to get right. Ten tips for those developing a corporate presentation.Presentation Theory
4th August - At the heart of every winning sales presentation is the value proposition. What do prospects care about? What are you good at? Can you prove it?Presentation Theory
30th July - Presentation Optimisation. Seven tips to help presenters make the most of their PowerPoint presentation material with our presentation optimisation techniques.Presentation Theory
24th July - This review finds Nancy Duarte’s slide:ology is a treasure trove of design know-how, but hard-headed slidemongers seeking solid best-practice may lose their way. Presentation Book Reviews
9th July - Is the audience for your sales presentation deciding whether to buy – or which version to buy? Sales messages concerning ‘whether’ can help the audience’s understanding of how to choose ‘which’.Presentation Theory
2nd July - Many presenters don’t distinguish between marketing and sales messages. This can undermine sales presentations, and make marketing ineffective.Presentation Theory
25th June - The last in a series of four episodes of the Killer Presentation Series, this edition focuses on how using the right visuals makes your presentation engaging and memorable. Presentation Theory
- Presentation Ideas
- Seven Aspects of Highly Effective Presentations
- Visual Aids Gone Wrong
- Company Presentation, Brand, and Compliance
- Improving a Sales Presentation
- Presentation Tips that Suck
- Presentation Agency Selection
- Corporate Presentation Tips
- Presentation Optimisation
- The Right Visuals
- Advanced PowerPoint Training
Adrianne Carter, General Manager, SBXL
Our presentation now feels much more powerful, and more likely to be remembered. The message hasn’t changed in itself, but it is now much more precise. The way our points are visualised ensures that we are not tempted to waffle, or to read off the screen.