Presentation Messages

bullet-points-dont-workPresentations should present benefits early. But if simply stating benefits were enough, selling would be easy. Presentations are effective only if they are believed. Justification and proof of the value proposition is required for presentations to work.

Presentations letting you down? Want a powerful presentation, that you actually enjoy presenting? Then contact m62 now.

Presentation Messages

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  • sales-presentation-content

    Sales Presentation: Content

    19th January - First of five sales presentation tips articles. 12 tips on sales presentation content and messages, drawn from the best presentation and sales books and blogs.

  • writing-a-sales-presentation

    Writing a Sales Presentation

    20th August - When writing a sales presentation, focus on the audience; choose messages carefully; make the most important sales messages memorable; and use a pen, not PowerPoint.

  • winning-sales-presentation

    The Winning Sales Presentation

    4th August - At the heart of every winning sales presentation is the value proposition. What do prospects care about? What are you good at? Can you prove it?

  • sales-presentation1

    Whether or Which in Sales Presentations

    9th July - Is the audience for your sales presentation deciding whether to buy - or which version to buy? Sales messages concerning 'whether' can help the audience's understanding of how to choose 'which'.

  • marketing-messages

    Sales Presentations and Marketing Messages

    2nd July - Many presenters don't distinguish between marketing and sales messages. This can undermine sales presentations, and make marketing ineffective.

  • the-right-message

    The Right Message

    16th June - Second in a series of four episodes of the Killer Presentation Series, this edition focuses on finding the right messages for your presentation.

  • memory-techniques

    Memory Techniques

    15th October - People use memory techniques to remember information. By delivering information in a presentation in ways that are easy to remember, information recall rates can be lifted.

  • persuasive-sales-presentations

    Justifying Benefits

    5th September - Presentations are only persuasive if claims are believed. This article explains how to present benefits in a PowerPoint presentation, and then justify the claims made.

  • marketing-mix-head

    Sales vs. Marketing

    15th June - Business to business will get you in the customer's door, but won't make the sale. Clear sales messages are needed to help influence buyers.

  • justification-and-proof-thumb

    Sales Psychology and Presentations

    1st June - Sales presentations should evolve in a way that outlines features, sets out benefits clearly, and then tries to persuade the audience that these benefits can be delivered.

  • webinar-2

    Value Proposition in Sales Presentations

    3rd May - This pre-recorded webinar looks at why m62 recommend structuring sales presentations around a clear value proposition.

The whole process was quick and easy. We’ve gone from using bullet points to using graphics in many different ways, to illustrate our messages. It’s a nice feeling to get up to present with slides that are more professionally produced.

Malcolm Smith, Burgis & Bullock
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