Presentation Messages
Presentations should present benefits early. But if simply stating benefits were enough, selling would be easy. Presentations are effective only if they are believed. Justification and proof of the value proposition is required for presentations to work.
-
Sales Presentations and Business Strategy
2nd June - Developing an effective sales presentation can help generate insights for your business strategy. Develop a clear value proposition, to improve presentation and steer your business. Presentation Theory
-
Sales Presentation: Content
19th January - First of six sales presentation tips articles. 12 tips on sales presentation content and messages, drawn from the best presentation and sales books and blogs.Presentation Theory
-
Writing a Sales Presentation
20th August - When writing a sales presentation, focus on the audience; choose messages carefully; make the most important sales messages memorable; and use a pen, not PowerPoint.Presentation Theory
-
The Winning Sales Presentation
4th August - At the heart of every winning sales presentation is the value proposition. What do prospects care about? What are you good at? Can you prove it?Presentation Theory
-
Whether or Which in Sales Presentations
9th July - Is the audience for your sales presentation deciding whether to buy – or which version to buy? Sales messages concerning ‘whether’ can help the audience’s understanding of how to choose ‘which’.Presentation Theory
-
Sales Presentations and Marketing Messages
2nd July - Many presenters don’t distinguish between marketing and sales messages. This can undermine sales presentations, and make marketing ineffective.Presentation Theory
-
The Right Message
16th June - Second in a series of four episodes of the Killer Presentation Series, this edition focuses on finding the right messages for your presentation.Presentation Theory
-
Memory Techniques
15th October - People use memory techniques to remember information. By delivering information in a presentation in ways that are easy to remember, information recall rates can be lifted.Presentation Theory
-
Justifying Benefits
5th September - Presentations are only persuasive if claims are believed. This article explains how to present benefits in a PowerPoint presentation, and then justify the claims made.Presentation Theory
