Presentation Messages
Presentations should present benefits early. But if simply stating benefits were enough, selling would be easy. Presentations are only effective if they are believed. Justification and proof of the value proposition is required for presentations to work.
Latest in Presentation Messages
Sales Presentations and Marketing Messages
2nd July - Many presenters don't distinguish between marketing and sales messages. This can undermine sales presentations, and make marketing ineffective.
The Right Message
16th June - Second in a series of four episodes of the Killer Presentation Series, this edition focuses on finding the right messages for your presentation.
Memory Techniques
15th October - People use memory techniques to remember information. By delivering information in a presentation in ways that are easy to remember, information recall rates can be lifted.
Justifying Benefits
5th September - Presentations are only persuasive if claims are believed. This article explains how to present benefits in a PowerPoint presentation, and then justify the claims made.
Sales vs. Marketing
15th June - Business to business will get you in the customer's door, but won't make the sale. Clear sales messages are needed to help influence buyers.
Sales Psychology and Presentations
1st June - Sales presentations should evolve in a way that outlines features, sets out benefits clearly, and then tries to persuade the audience that these benefits can be delivered.
Value Proposition in Sales Presentations
3rd May - This pre-recorded webinar looks at why m62 recommend structuring sales presentations around a clear value proposition.
Presentation Theory
- Presentation Objectives
- Bullet Points Don’t Work
- Presentation Structure
- Visualisation
- Presentation Messages
- Killer Presentations
- Presentation Book Reviews
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