Presentation Messages
Presentations should present benefits early. But if simply stating benefits were enough, selling would be easy. Presentations are effective only if they are believed. Justification and proof of the value proposition is required for presentations to work.
Sales Presentation: Content
19th January - First of five sales presentation tips articles. 12 tips on sales presentation content and messages, drawn from the best presentation and sales books and blogs.
Writing a Sales Presentation
20th August - When writing a sales presentation, focus on the audience; choose messages carefully; make the most important sales messages memorable; and use a pen, not PowerPoint.
The Winning Sales Presentation
4th August - At the heart of every winning sales presentation is the value proposition. What do prospects care about? What are you good at? Can you prove it?
Whether or Which in Sales Presentations
9th July - Is the audience for your sales presentation deciding whether to buy - or which version to buy? Sales messages concerning 'whether' can help the audience's understanding of how to choose 'which'.
Sales Presentations and Marketing Messages
2nd July - Many presenters don't distinguish between marketing and sales messages. This can undermine sales presentations, and make marketing ineffective.
The Right Message
16th June - Second in a series of four episodes of the Killer Presentation Series, this edition focuses on finding the right messages for your presentation.
Memory Techniques
15th October - People use memory techniques to remember information. By delivering information in a presentation in ways that are easy to remember, information recall rates can be lifted.
Justifying Benefits
5th September - Presentations are only persuasive if claims are believed. This article explains how to present benefits in a PowerPoint presentation, and then justify the claims made.
Sales vs. Marketing
15th June - Business to business will get you in the customer's door, but won't make the sale. Clear sales messages are needed to help influence buyers.
Sales Psychology and Presentations
1st June - Sales presentations should evolve in a way that outlines features, sets out benefits clearly, and then tries to persuade the audience that these benefits can be delivered.
Value Proposition in Sales Presentations
3rd May - This pre-recorded webinar looks at why m62 recommend structuring sales presentations around a clear value proposition.
Presentation Theory
- Presentation Best Practice
- Presentation Objectives
- Bullet Points Don’t Work
- Presentation Structure
- Visualisation
- Presentation Messages
- Killer Presentations
- Presentation Book Reviews
Malcolm Smith, Burgis & BullockThe whole process was quick and easy. We’ve gone from using bullet points to using graphics in many different ways, to illustrate our messages. It’s a nice feeling to get up to present with slides that are more professionally produced.
