Memory Techniques

To be effective, most presentations need to be remembered. A training presentation that is forgotten soon after makes no lasting impact. A sales presentation that does not stick in the mind means that when the prospect buys, they don’t remember the benefits a solution would bring.

Passive mnemonic processes utilise an understanding of how people remember information to ensure that presentation messages are presented in a way that makes them stick in the memory.Clearly the purpose of a presentation is to impart knowledge and clearly this involves memory, the audience’s and not the presenter’s.

We all learn from a very early age certain Active Mnemonic Techniques: Rehearsal, Association, Visualisation, Chunking and Relevance. We all use these techniques (perhaps subconsciously) to remember all sorts of information every day. Our brains continuously filter and sort information that we see and hear, selectively processing the information we wish to recall and choosing to forget the information we do not need to recall. For example: What did you do for your 18th birthday? And what did you have for lunch on 1st July 2006?

At m62 we take these techniques and employ them passively by embedding them into your presentation: The presentation message, structure, appearance, behaviour and how you eventually interact with it are all carefully orchestrated to ensure the audience recall the maximum amount of information. We call this technique Passive Mnemonic Processing.

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