Presentation Messages
Presentations should present benefits early. But if simply stating benefits were enough, selling would be easy. Presentations are effective only if they are believed. Justification and proof of the value proposition is required for presentations to work.
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Justifying Benefits
5th September - Presentations are only persuasive if claims are believed. This article explains how to present benefits in a PowerPoint presentation, and then justify the claims made.Presentation Theory
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Sales vs. Marketing
15th June - Business to business will get you in the customer’s door, but won’t make the sale. Clear sales messages are needed to help influence buyers.Presentation Theory
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Sales Psychology and Presentations
1st June - Sales presentations should evolve in a way that outlines features, sets out benefits clearly, and then tries to persuade the audience that these benefits can be delivered.Presentation Theory
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Value Proposition in Sales Presentations
3rd May - This pre-recorded webinar looks at why m62 recommend structuring sales presentations around a clear value proposition.Presentation Theory
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Stuart Shepherd, Sales Director, Dukes of LondonThe presentation looks professional and of course "the proof of the pudding is in the eating" - just a day after completion of m62’s work we won a very large tender with our pitch! A huge thank you to m62 for creating a presentation that not only looks great, but gives us the confidence to win business.
