Comments on: Sales Presentation: Content

By: Jessica Pyne

Jessica Pyne — Thu, 21 Jan 2010 13:41:40 +0000

Yes, I agree – the important thing is to always keep the focus in mind. The general company overview is often just included as background, without any general purpose. While it is a good idea to introduce people to your company, unless you are particularly stressing the reasons why your company would provide more value to the prospect, this introduction should be kept brief.

Thank you for your comment!

By: Craig Preston

Craig Preston — Wed, 20 Jan 2010 22:06:57 +0000

While I agree that too many salespeople, corporate executives, etc. focus on the non-relevant facts about their business, there are also times when salespeople NEED to realize they may be selling the business, and not necessarily the product (new products, software, etc.). This would be emphasized as one of the 5 key points in the presentation, yet is different than the general company overview (provide an overview that differentiates you, and you already have one solid point).

By: Joby Blume

Joby Blume — Fri, 15 Jan 2010 19:42:43 +0000

Thanks for the kind comment Steve, glad you liked the article.

Keep your eyes peeled for the next articles – this is part one of a series.

By: Steve Robinson

Steve Robinson — Fri, 15 Jan 2010 14:13:39 +0000

Really interesting article – some great blogs and books referenced.