Value Proposition in Sales Presentations
This pre-recorded webinar looks at why m62 recommend structuring sales presentations around a clear value proposition.
Topics covered include why memorable messages are important to sales presentations, how many benefits audience members can typically remember, when to present features and when to present benefits, when to sell the category (‘whether’) and when to sell the particular solution (‘which’), and finally why using a single value proposition slide and using it as an agenda for a presentation makes sense.
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Sales Psychology and Presentations
Sales presentations should evolve in a way that outlines features, sets out benefits clearly, and then tries to persuade the audience that these benefits can be delivered.
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Writing a Sales Presentation
When writing a sales presentation, focus on the audience; choose messages carefully; make the most important sales messages memorable; and use a pen, not PowerPoint.
#1
Krista Reimaa
12:37 pm, September 11th, 2009
Hello,
I was very happy to find your website, because it provides excellent tips. However, sadly, I cannot play the “Value Proposition in Sales Presentations” on this particular site. I would be very interested in hearing it. Could you please help?
Kind regards,
Krista Reimaa
#2
Joby Blume
12:44 pm, September 11th, 2009
Krista, thanks for bringing the problem to our attention. We’ll try to get the video working again, and I’ll send you an email when everything is working.
#3
Joby Blume
1:24 pm, September 11th, 2009
Krista, we’ve got the file working again. Sorry for the inconvenience, and thank you again for letting us know there was a problem.
#4
Krista Reimaa
11:49 am, September 15th, 2009
Thank you, it was interesting and helpful :)
#5
John Doe
3:04 pm, October 11th, 2009
Hi Joby.
Great Site, However, the audio quality on the tutorials is terrible and not reflective of a forward thinking company. John.
#6
Joby Blume
3:52 pm, October 11th, 2009
“John” – sorry, the audio on this recording is admittedly pretty awful.
This was a recording of a live webinar, that was hosted for us by a third party (Nick Oulton, our CEO, was guest speaker), and of course the technology was provided by another company too. We don’t have another recording of the same session, and we figured that some visitors would be prepared to put up with the audio quality to get to the content.
In general, while our audio recording could be improved, it’s usually adequate for the web. Our general approach is to try and produce as much content as possible for our readers. If everything had to be recorded in a studio, we just wouldn’t get as much done.
Needless to say, when we are producing slides for clients, we aim to get much closer to perfection.
I hope that you understand why we have taken the approach we are taking – but we will definitely try harder in the future to make sure that our audio doesn’t contain so many problems.
#7
Breeze
2:30 pm, January 16th, 2010
Very valuable sharing.Thanks!