Presentations need a purpose. Setting clear objectives for presentations is the foundation for success. To set clear presentation objectives, ask what type of presentation is being delivered, who the audience is, what the audience currently thinks and does, and what you want the audience to think and do after the presentation.
Many presentations are ineffective, because the presenter doesn’t even set clear objectives for the presentation. Instead, presenters simply gather together a collection of slides from previous PowerPoint presentations they have delivered, and simply go ahead and deliver them.
Setting clear presentation objectives clarifies thinking, makes it clear what topics you need to cover, and sometimes even suggests you can do away with the PowerPoint slides entirely.
13th June - First in a series of four episodes of the Killer Presentation Series, this edition looks at why you need to use a presentation.Presentation Theory
29th April - For those companies brave enough to invest in sales during a downturn, a recession can offer the best opportunity to gain market share.Presentation Theory
29th April - Should your pitch presentation act as a summary of your bid response?Presentation Theory
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- Seven Aspects of Highly Effective Presentations
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- Company Presentation, Brand, and Compliance
- Improving a Sales Presentation
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- Presentation Agency Selection
- Presentation Optimisation
- The Right Visuals
- Advanced PowerPoint Training
Douglas Ritchie, Business Development Director, Serco
The presentation was a resounding success, enabling us to engage with the audience, demonstrate our understanding of the brief, effectively communicate our value proposition – and ultimately, win the business.