Sales Presentation Structure
Most presenters give little thought to the way in which audience attention levels change over the course of a sales presentation. This means that important sales messages can be lost when the audience is not paying attention.
Sales presentations should be structured to take advantage of what we know about audience attention levels. Audience attention levels are not constant throughout a presentation. As expected, audiences pay less attention as a presentation goes on. For this reason, it makes little sense to present benefits for the first time at the end of a presentation.
Not everything we know about how to structure a sales presentation is immediately intuitive.
This short online presentation tells you how to structure your sales presentation. The presentation will launch in full screen mode.
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Fin Farrelly, Marketing Manager, Airedale
m62 was the only agency in the market that would analyse our information with fresh eyes and look at our presentation from a psychological perspective. There are other agencies out there, but no one else who really strives to make presentations truly more effective, and not just prettier.