Sales Presentation Structure
Most presenters give little thought to the way in which audience attention levels change over the course of a presentation. This means that important sales messages can be lost when the audience is not paying attention.
Sales presentations should be structured to take advantage of what we know about audience attention levels. Audience attention levels are not constant throughout a presentation. As expected, audiences pay less attention as a presentation goes on. For this reason, it makes little sense to present benefits for the first time at the end of a presentation.
Not everything we know about how to structure a sales presentation is immediately intuitive.
This short online presentation tells you how to structure your sales presentation. The presentation will launch in full screen mode.
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Presentation Theory
- Presentation Best Practice
- Presentation Objectives
- Bullet Points Don’t Work
- Presentation Structure
- Visualisation
- Presentation Messages
- Killer Presentations
- Presentation Book Reviews
Joe McGuinness, Framework FinancialThe finished presentation was impressive and professional looking. m62 replaced the text with graphics, which really helped to emphasise our message. It really works well to present now. We have had nothing but positive feedback, and the presentation has helped us to win several bids.
