Sales Presentation

sales-presentation

Improve your sales presentation, and lift your sales:

Bullet points don’t work. Stop reading aloud to prospects – they can read for themselves. Use visual PowerPoint slides to make your sales presentation effective instead.
Stop talking about your company – present your sales messages in terms of what your customer needs, and the benefits they can get.
Make your sales presentation memorable by making it interactive, visual, and using proven mnemonic techniques.

Sales presentation best practice, theory, and ideas are provided below.

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Justifying Benefits

5th September - Presentations are only persuasive if claims are believed. This article explains how to present benefits in a PowerPoint presentation, and then justify the claims made.Presentation Theory
Face to Face Selling

1st September - The future of face-to-face personal selling is changing. Your prospects are as bored with PowerPoint as you are, bored of sales presentations that look and sound the same.
Process Reengineering

29th August - This process engineering PowerPoint slide is useful if you need to persuade a prospect that you can enhance their workflow and save them money by applying your expertise to optimise their processes.PowerPoint Slides

Benefits of Leasing

13th July - This benefits of leasing slide demonstrates to a potential customer why leasing gives them better value and better financial control than outright purchasing, giving them a more manageable way to buy from you.PowerPoint Slides
Beyond Bullet Points

1st July - Bullet points don’t work. The audience read silently, and ignore the presenter. Messages are forgotten. Move beyond bullet points for an effective presentation.Presentation Theory
Presenting Benefits

26th June - Build information slowly, and at the end, be certain to graphically and verbally bring out benefits. Make sure that information is presented in a way that brings out benefits for the audience.Presentation Skills

Presenting Features and Benefits

24th June - When delivering a sales presentation, it is important to make sure that your audience understand the benefits that you are offering them. A technique that works well is a feature – benefit switch. Presentation Skills
Sales vs. Marketing

15th June - Business to business will get you in the customer’s door, but won’t make the sale. Clear sales messages are needed to help influence buyers.Presentation Theory
Sales Presentation Structure

2nd June - Structure sales presentations with benefits stated early, when attention levels are high.Presentation Theory